"This life is like a swimming pool. You dive into the water, but you can't see how deep it is" - Dennis Rodman. I wish I could tell you that these questions are mine - but I CAN tell you that I've used them, time and again as I continue to build the "Zoma" Brand. Sheri Collins, Director of Marketing for Daymond John aka "The People's Shark", and personal branding expert, uses these 7 questions to help clients personify their brand. Here they are: 1. What's the most fascinating thing about me? 2. What do people really want from me enough to pay me for it? 3. What's the story other people tell about me? 4. Why did I build this business or choose this career? 5. What is the impact I really want to have? 6. What three things do I stand for? 7. What three things do I stand against? Try it out!! I promise you, you'll find yourself blown away by how deep the answers are to these 7 questions. And remember, authenticity is the currency in these virtual streets - your BEST product/service is WHO you are, and not WHAT you offer. If you like this, drop me a comment below.