No question about it, I'm a beast about my brand. As one of the first companies in Trinidad and Tobago to be completely branded in the national colours, branding for me was about finding my voice as well as standing out. One of my pet peeves about local businesses is that they're easy to spot. Look on any supermarket or pharmacy shelf and you'll see us - half - finished, half - baked and half-assed...all tied up in our idea that halfway good is good enough. However they are exceptions. Immortelle Beauty for example. Her company is flawless in execution, and speaks of luxury that is home grown but global. Another is theinfo_inn, run by Brand Strategist Christa Laing, who incorporates a soothing mix of colours and images to represent a product that has no borders. Others include TypeAKhreativeworks run by my branding designer Kershelle Barker, and thefinerdetailstt run by an inspired artist and dear friend, Rhonda John. But there should be more..... On Sunday 8th December, we're doing our last Workshop for 2019, on creating an effective Branding Strategy for your business. Cost is only $TTD300 and it's at Zoma Business Solutions'Creative Space, Trincity. From 2.00 pm - 4.00 pm we'll delve into all things branding- from colour choices, to fonts and logos, and especially why creating synergy in your brand allows for greater visibility in your marketing efforts To register, contact us today at firstname.lastname@example.org. You can also book using the Wix app, or via our website www.zoma.solutions. Don't miss it!!!!