Embrace the "Suck": How to keep going (when you want to give up)


Of course I struggle...I just don't give up

“How long should you try? Until.”- Jim Rohn


I had an aunt who I loved deeply. Avril was strong-willed, with a dry wit, and could cuss like a sailor.


A total "badass", she left Trinidad at 40, to begin a new life in the United States, with three children in tow-one of whom was disabled.


But somehow, she made it-with hard work and huge sacrifices, she bought a house in Trinidad-and would come home almost every Christmas.


One day while chatting with me, she confessed 'Rhonda, I wasn't born hard-life got me that way"


It's been more than 10 years since we had that conversation-and as I get older, I've come to understand not just what she said, but what she meant.


I'm sharing this story because I know you're not O.K- 2020 has been a hell of a year-it's hit us from all sides, a pandemic and the economic upheaval-lost jobs, evictions, and loved ones. If this wasn't enough, there's been protests, hurricanes, global warming, and a bitter political season that has all the elements of a Greek tragedy...and it's not over yet...


So I understand when you say that you're tirrreeddd!!!...truth is, I think we all are!!


Image: August de Richieleu @pexels.com
“For every reason it’s not possible, there are hundreds of people who have faced the same circumstances and succeeded.”- Jack Canfield

So before you throw in the towel, here are some tips to keep you going:


1. Set SMARTER Goals

SMARTER Goals are specific, meaningful, achievable, AND relevant. They're also time-bound and can be evaluated and adjusted - if need be.

However, the most important step in this process involves figuring out what this goal means to you. ASK YOURSELF-"why I want this so badly?" Additionally, you'll need to get clear about what achieving this goal will look like, how it will change your life and the lives of those you love. This is extremely important- without a strong motivation - you’ll give up


2. Do what you love to do and it won’t ever feel like work

In the last few years of my 9-5- I HATED it!!. I felt underutilized and useless. Each day I had to talk myself into going to work. I put on weight, I became a clock-watcher. I lost all enthusiasm. People who love what they do never give up. But if you’re not doing something you love, then look at it as a stepping stone - a way to get to where you're headed. Don’t settle for less.


3.Think about what you’ve achieved in the past

What goals have you already accomplished? What have been your wins-especially those that you thought you couldn't do? As human beings, we're all wired for success. However, it's believing that's the rub. Having a point of reference helps us keep the momentum going. When we use the smaller victories as "success breadcrumbs" we can reach for the bigger dreams.


“Successful men and women keep moving. They make mistakes, but they don’t quit.” -Conrad Hilton
Image: @owenbrucephotography

4. Use the "Rule of 5


Let's talk about the rule of 5 - a commitment to taking five daily actions that will move your goal towards completion. This rule is effective because it forces you to think outside the box and consider actions you wouldn’t have previously considered. For example, let's suppose you have a monetary goal, Some of your strategies could be:

  • emailing 5 prospects every day,

  • taking five unrelated actions- such as creating a finance tracker; making one cold call, writing converting copy; fixing a bug on your website, or reading 10% of a book on marketing.*

I'll say it here: success is incremental- and a strategy, carefully designed and executed over time. Always remember-only change causes change!!


I'm always available to give you that push!! Go ahead and book that 1;1 session- and let's make 2021 your best year ever!!


*https://www.samuelthomasdavies.com/the-rule-of-five/

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