Why “Busy” Isn’t Building Your Wealth We inherited a belief that exhaustion equals importance. So we overwork. We overdeliver. We fill our calendars, our phones, our days-and convince ourselves that movement must mean progress. But exhaustion is often just a mask for lack of clarity. Without: ✔ a dashboard ✔ monthly reviews ✔ clear metrics ✔ revenue tracking ✔ profit targets …you’re working hard, but walking in the dark.

Research consistently shows that goal intention is NOT the problem. A study by the University of Scranton found that only 8% of people achieve their New Year’s resolutions. Research published in Harvard Business Review shows that over 70% of strategic initiatives fail, not due to lack of intelligence, but due to poor execution. A Dominican University of California study found that people who commit goals to structure and accountability are 33% more likely to achieve t

From the time we're young, Black & Caribbean women are taught to fit, not flourish. 📍We're taught humility - but not visibility. 📍Excellence - but not pricing power. 📍Service - but not strategy. So by the time we start our entrepreneur journey, our identity has already been shaped by decades of unspoken money rules. This blog uncovers the REAL reasons behind undercharging - and gives you a concrete path to shift in 2026.

In 2022, in the thick of a pandemic that forced the world to slow down and pay attention, I had what I now call my “Come-to-Jesus” moment.  📌Not with fear. 📌Not with shame. 📌But with clarity. I was no longer willing to keep performing a version of myself that was acceptable, polished, "safe" - but completely detached from who I really am. Like so many Black and Caribbean women in leadership, I'd spent years mastering the art of success through suppression.

The Mindset Shift That Unlocks Scaling Scaling doesn’t begin with a website, a team, or a marketing plan. It starts with identity. Most Black and Caribbean women were raised to: Be grateful for what we have Avoid outshining others Carry more than we should Believe that ambition is dangerous or selfish. But here’s the thing: Your business cannot outgrow the version of you that keeps shrinking to make others comfortable.

We’re expected to build like CEOs and nurture like mothers-yet these are the same traits that are often used to disqualify us. At Zoma Business Solutions, our data-backed approach shows that Caribbean women founders face over 60% higher burnout risk than men in similar sectors. That’s not just emotional - it’s economic. According to the Inter-American Development Bank, over 45% of Caribbean households are led by women, and yet women founders remain underrepresented in ex

Men inherit networks. They walk into spaces already seen as credible. We, on the other hand, are often invisible until we build the damn stage ourselves. I’ve done it -from starting with nothing but my voice, to building platforms where none existed, to showing up unapologetically as The Chief Disruption Officer - the "Trinidadian Badass" who doesn’t shrink. But visibility without systems is exhausting.

🧭 At 19, I Was Already Hustling. Every month, I took a suitcase to Venezuela, filled it with products, and brought them back to Trinidad to resell. I had drive. I had vision. I had hustle. 🚫 But no mentor. 🚫 No plan. 🚫 No one saying, “Sis, here’s how you secure funding and scale. Instead, I bootstrapped - the way too many of us do. House savings. Family loans. Credit cards. Sheer willpower.

“I’ve been the couch surfer, the factory worker, the aviation professional, the midlife student, and the late-stage founder. I don’t just study the barriers Black and Caribbean women face - I’ve lived them. And I’ve built Zoma Business Solutions so you don’t have to fight alone.”

The Lie We’ve Been Told “Too much. Too late. Not enough.” If you’re a woman founder or leader, you’ve probably heard these words-sometimes whispered in feedback, sometimes implied in silence, sometimes echoing in your own head. At 18, I was offered the chance to study Graphic Design in Canada. I was ready, excited, dreaming. But when I asked my father for support, he refused, saying: “You’ll end up minding some man there.” In that single moment, my dream

From the time we’re little girls, society hands us an unspoken checklist: 📌 Don’t get your clothes dirty. 📌 Speak softly. 📌 Don’t make waves. 📌 Stay polite, stay pleasant, stay perfect. That perfection has always been a myth - a cultural illusion passed down to keep us “acceptable.” Yet, we still carry it into adulthood, into our careers, and into the decisions we don’t make.

I Stayed Too Long in a Job I Had Outgrown. I spent 10 years in a job where I knew I was meant for more. But I stayed. Why? Because imposter syndrome had its claws in me. 📌I had the skills. 📌I had the experience. What I didn’t have was the belief that I was enough to take the leap.

"Yeah...but" isn’t harmless hesitation. It’s internalized doubt rooted in systemic messaging that tells Black women to stay quiet, stay safe, and stay small. In this blog, we'll break down why "Yeah...but" is silently eroding your confidence, your visibility, and your revenue-and what you can do to silence the self-doubt, not your voice.

As a strategist for Black women entrepreneurs, I’ve spent years watching brilliant founders build from scratch-juggling vision, operations, fundraising, marketing, and more. And in the last few weeks, I’ve noticed a trend that has stirred both celebration and concern: Black women founders are stepping back from the companies they built.

Ever feel like you’re stuck in the chaos of building your business? Welcome to the Messy Middle- the place where dreams meet reality, AND resilience becomes your superpower. For female founders, this phase can feel even more daunting, BUT it’s also where the magic happens. But the Messy Middle isn’t just a phase; it’s a test of your vision, resilience, AND ability to adapt. For women entrepreneurs, it’s also an opportunity to rewrite the rules AND build businesses

This guide will help you decode the social media algorithm; providing a strategy to boost your brand’s visibility and engagement.

In the ever-evolving business landscape, standing out is not just an advantage-it's a necessity.

In today’s fast-paced, noisy world, using your voice effectively can make all the difference in standing out and creating a buzz

When embarking on any endeavor, it is crucial to begin by clearly defining your ultimate objective.

The product life cycle is a natural progression that all products undergo, characterized by distinct stages of growth, maturity, and decline