🧭 At 19, I Was Already Hustling. Every month, I took a suitcase to Venezuela, filled it with products, and brought them back to Trinidad to resell. I had drive. I had vision. I had hustle. 🚫 But no mentor. 🚫 No plan. 🚫 No one saying, “Sis, here’s how you secure funding and scale. Instead, I bootstrapped - the way too many of us do. House savings. Family loans. Credit cards. Sheer willpower.

“I’ve been the couch surfer, the factory worker, the aviation professional, the midlife student, and the late-stage founder. I don’t just study the barriers Black and Caribbean women face - I’ve lived them. And I’ve built Zoma Business Solutions so you don’t have to fight alone.”

The Lie We’ve Been Told “Too much. Too late. Not enough.” If you’re a woman founder or leader, you’ve probably heard these words-sometimes whispered in feedback, sometimes implied in silence, sometimes echoing in your own head. At 18, I was offered the chance to study Graphic Design in Canada. I was ready, excited, dreaming. But when I asked my father for support, he refused, saying: “You’ll end up minding some man there.” In that single moment, my dream

From the time we’re little girls, society hands us an unspoken checklist: 📌 Don’t get your clothes dirty. 📌 Speak softly. 📌 Don’t make waves. 📌 Stay polite, stay pleasant, stay perfect. That perfection has always been a myth - a cultural illusion passed down to keep us “acceptable.” Yet, we still carry it into adulthood, into our careers, and into the decisions we don’t make.

I Stayed Too Long in a Job I Had Outgrown. I spent 10 years in a job where I knew I was meant for more. But I stayed. Why? Because imposter syndrome had its claws in me. 📌I had the skills. 📌I had the experience. What I didn’t have was the belief that I was enough to take the leap.

"Yeah...but" isn’t harmless hesitation. It’s internalized doubt rooted in systemic messaging that tells Black women to stay quiet, stay safe, and stay small. In this blog, we'll break down why "Yeah...but" is silently eroding your confidence, your visibility, and your revenue-and what you can do to silence the self-doubt, not your voice.

As a strategist for Black women entrepreneurs, I’ve spent years watching brilliant founders build from scratch-juggling vision, operations, fundraising, marketing, and more. And in the last few weeks, I’ve noticed a trend that has stirred both celebration and concern: Black women founders are stepping back from the companies they built.

Ever feel like you’re stuck in the chaos of building your business? Welcome to the Messy Middle- the place where dreams meet reality, AND resilience becomes your superpower. For female founders, this phase can feel even more daunting, BUT it’s also where the magic happens. But the Messy Middle isn’t just a phase; it’s a test of your vision, resilience, AND ability to adapt. For women entrepreneurs, it’s also an opportunity to rewrite the rules AND build businesses

This guide will help you decode the social media algorithm; providing a strategy to boost your brand’s visibility and engagement.

In the ever-evolving business landscape, standing out is not just an advantage-it's a necessity.

In today’s fast-paced, noisy world, using your voice effectively can make all the difference in standing out and creating a buzz

When embarking on any endeavor, it is crucial to begin by clearly defining your ultimate objective.

The product life cycle is a natural progression that all products undergo, characterized by distinct stages of growth, maturity, and decline

"The only thing standing between where you are today and the life of your dreams is how you choose to show up " - You Tribe. Let me be...

With the rise of women in entrepreneurship, it's evident that the toxicity impacting relationships among women is also manifesting

"Entrepreneurs are more at risk of burnout because we tend to be extremely passionate about our work, are more socially isolated, with...

"I once launched a product without understanding my customers' needs or preferences. It felt like blindly shooting in the dark! So, I...

"Content is King, but engagement is Queen...and the lady rules the house" - Mari Smith. Listen up: I never realized that my ability to...

But what is "Fear of success"? According to the research, "it's the concern that once we achieve something new, we'll be incapable of sustaining it or may suffer because of it". Most of the time this fear is unconscious, since as human beings we're usually focused on achieving goals, so we visualize positive outcomes - how we'll feel when this goal is achieved.

Business is all about relationships...how well you build them determines how well they build your business-Brad Sugars. From time to...