5 reasons your brand isn't selling

Updated: 21 hours ago


Purchase is determined by the customer...help them!

"Stop selling...start helping" -Zig Ziglar.


Have you ever felt victimized in a sale?


I know I have.


Recently I took my car to a new garage to change my battery.


Seems cut and dried...right?


WRONG!!!


Within 2 days, they found all sorts of faults with with my car....I started to feel I was driving Fred Flintstone's vehicle...you know, the one with the rock wheels, that moved only when he ran...


To make a bad thing worse, every time I deferred a service- yup, they'd add another service...a la' "Alice in Wonderland".


Obviously, I started to become suspicious...and of course that was the end of the sale.



Here's the thing:


Your clients want to buy...


But if you're feeding their fears instead of helping them rise above their challenges, they'll walk...hell, they'll RUN away from you!


Want to know how to make that "heart-felt" sale?


Let's go.

Are you turning up where your customers hang out?

  1. Your "ideal customer" hasn't seen enough of you.


According to the marketing rule of seven it takes an average of seven interactions with your brand before a purchase will take place.


This means in order to get them interested enough to buy, you need to "turn up". None of that "Posting and Ghosting" or Showing up ONLY when you feel like it.


Sharing your brand story and your product/service offerings across multiple platforms .,, gives you home court advantage. Remember, word of mouth is STILL the best marketing strategy.


2. They're just not "Feeling" you.


When it comes right down to it, purchase is an emotional experience. Ask any woman who longs for a Louboutin red bottom - for her it's not just a shoe- it's a dream, Retailing at $US1000+ these shoes are status symbols - everyone wants one-not everyone can afford it. Tapping into your customers' 'triggers'- love, fear, lust , etc,. helps them feel emotionally connected with your brand, making for an easier sale.


A good thing sells itself...a bad one advertises itself-African Proverb

3. Your Customer isn't seeing your value.


Your customers are looking for TRANSFORMATION. It could be as little as the perfect French manicure For best results, appeal to them visually-help them become the hero of their story- better yet, share yours! This allows them to see the benefits of your offer-and more importantly how it will "transform" their lives.


Every sale gives you the opportunity to share a review or a testimonial-use it!

4. Your Customer doesn't Trust you...yet.


One of the most important strategy questions you'll ask is. "Why should they care?". That's because if you don't give them a reason to -THEY WON'T.


Gain their trust by becoming a "go-to voice" in your community. Share customer testimonials and reviews, collaborate with others in the space-join a Facebook Group-and contribute! Engage with micro influencers - they may be closer to your targeted customer. Remember, people buy from PEOPLE- it's also the best way to grow organically.



Sell your cleverness and buy bewilderment-Rumi

Tempt them with your product/service...and then make it hassle-free to buy!

5. They're confused - help them.


You can have the very best, IG Layout, Website - but if it doesn't guide your customer to actually make a decision- crickets.


Look at it carefully- are you helping them to BUY? They're a number of ways you can - a direct Call to Action (CTA), Payment Platform, Mobile-Enabled/Point of Sale payments among others.


If you do, is it easy to navigate? Telling your customers what you'd like them to do gets them to purchase quicker, easier and stress-free-which is ALWAYS a beautiful thing!



So there it is 5 Reasons why you're not selling + 5 Ways to fix it! If you need any more, Sign up for my 1:1 Coaching Session, in person or virtually. You'll be sooo glad you did!



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