From the time we're young, Black & Caribbean women are taught to fit, not flourish. 📍We're taught humility - but not visibility. 📍Excellence - but not pricing power. 📍Service - but not strategy. So by the time we start our entrepreneur journey, our identity has already been shaped by decades of unspoken money rules. This blog uncovers the REAL reasons behind undercharging - and gives you a concrete path to shift in 2026.

The Mindset Shift That Unlocks Scaling Scaling doesn’t begin with a website, a team, or a marketing plan. It starts with identity. Most Black and Caribbean women were raised to: Be grateful for what we have Avoid outshining others Carry more than we should Believe that ambition is dangerous or selfish. But here’s the thing: Your business cannot outgrow the version of you that keeps shrinking to make others comfortable.