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Why Black & Caribbean Women Undercharge - And How to Fix It in 2026
- Rhonda Glynn
- 23 hours ago
- 3 min read
The "Real Reason" Black & Caribbean Women Undercharge
Undercharging is rarely about confidence. It’s about conditioning.
From the time we're young, Black & Caribbean women are taught to fit, not flourish.
📍We're taught humility - but not visibility.
📍Excellence - but not pricing power.
📍Service - but not strategy.
So by the time we start our entrepreneur journey, our identity has already been shaped by decades of unspoken money rules.
This blog uncovers the REAL reasons behind undercharging - and gives you a concrete path to shift in 2026.
“Your pricing reflects your conditioning - not your capacity.”
The Cultural Code That Shrinks Us
Growing up in Caribbean households, girls are often encouraged to:
🗣️ Stay humble
🗣️ Don’t show off
🗣️ Don’t “get too big”
🗣️ Don’t outshine anyone
🗣️ Be grateful
🗣️ Don’t ask for too much
🗣️ Don’t make people uncomfortable
That fear of being labeled “too much,” “too expensive,” or “too proud” shapes our entire relationship with money.
Our cultural script creates invisible barriers:
✔ Fear of quoting premium prices
✔ Fear of looking greedy
✔ Fear of being judged
✔ Fear of being rejected
✔ Fear of being seen
Truth is, it isn't about your skill - it’s the script.
The Psychology Behind Undercharging
Many Black & Caribbean women price emotionally, not strategically.
Here's some of the biggest psychological triggers:
1. The Good Girl Discount™
You lower your price because you want to be liked.
2. The Community Discount
You feel guilty charging your worth.
3. The Competence Discount
You underestimate your transformation because it feels "effortless".
4. The Comparison Discount
You look at underpriced competitors and shrink yourself.
But here’s the thing:
“Approval is not a business model.”
The Strategic Reason You’re Undercharging
Most women don't have a pricing system - just a number they “feel comfortable with.”
To correct this, you need a sound pricing model rooted in:
✔ Value
✔ Capacity
✔ Outcomes
✔ Positioning
✔ Revenue goals
This is where the Mighty Pricing Pyramid™ comes in.
The Mighty Pricing Pyramid™ (Framework)
Premium pricing comes from:
Costs + Capacity (Foundation)
Value + Transformation (Differentiator)
Buyer Psychology (Positioning)
Brand Authority (Perception)
Legacy & Wealth (Vision)
Premium isn’t a number - it’s alignment.
How to Fix It In 2026
Here’s the 4-step reset:
1. Get Clear on Your Revenue Goal
Guessing isn't a strategy.
2. Redesign Your Price Using Value Math
Charge based on outcomes, not hours.
3. Reframe Your Identity Around Worthiness
You can't price beyond your identity.
4. Use the Finance Readiness Audit
See your numbers clearly, without emotion.
If you’re tired of undercharging and ready to step into Mighty Mode I've got something for you:
🗓 POWER CIRCLE | JANUARY 11, 2026
⚠️ ONLY 4 SEATS LEFT.
This isn't content.
This isn't inspiration.
This isn't a webinar.
This is a small, strategic room for Black & Caribbean women who are DONE:
💸 undercharging
💸 overthinking
💸 negotiating their worth
💸 shrinking to keep the peace
If this note feels like it’s calling your name, it’s because it is.
Not because you’re “ready.”
But because you’re tired of almost.
🔥 2026 isn't the year for polite pricing.
Not the year for small thinking.
Not the year for Good Girl energy.
We're moving From Micro to Mighty™ —with clarity, strategy, and zero apologies.
If this hit?
Save it.
Sit with it.
And stop pretending you didn’t feel it.