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How One Caribbean Founder Doubled Her Revenue in 90 Days With One Pricing Decision
- Rhonda Glynn
- 4 days ago
- 3 min read
🔔Marsha's calendar was full.
🔔Her clients were happy.
🔔Her reputation was solid.
And yet-at the end of every month-she was exhausted, underpaid, and quietly questioning whether entrepreneurship was worth it.
Like many Caribbean women, she had normalized burnout.
She was convinced this was just the cost of doing business.
Until she made one decision that changed everything.
The Lie We Were Taught About “Hard Work”
In the Caribbean, hard work is "cultural currency."
🗣️We’re praised for it.
🗣️Expected to embody it.
🗣️Conditioned to believe that exhaustion equals commitment.
So Marsha did what many women do: She worked harder when the numbers didn’t make sense.
👉🏽More hours.
👉🏽More emotional labor.
👉🏽More over-delivery.
But effort wasn’t the problem.
Pricing was.
“Charge What People Can Afford” Is Not a Strategy
Marsha wasn’t “bad with money.”
She wasn’t lacking confidence.
She wasn’t inexperienced.
She was conditioned.
So she priced herself based on what she thought people could afford-not on:
💸 The value she delivered
💸 The outcomes her clients achieved
💸 Her capacity
💸 Her positioning
💸 Market demand
Truth be told, she was building her business around other people’s pockets, not on her own strategy.
And that’s what keeps so many women stuck.
“If you price for affordability, you’ll always be exhausted.”
Why Hourly Pricing Caps Revenue for Women Entrepreneurs
Like many service-based founders, Marsha charged by the hour.
On paper, it felt fair.
In practice, it capped her income and punished her expertise.
Because hourly pricing assumes:
📌 Your value lives in time
📌 Faster = Cheaper
📌 Experience doesn’t matter
📌 Outcomes are irrelevant
But Marsha wasn’t being paid for hours.
She was being paid for results.
And once she saw that clearly, the shift became inevitable.
The Mighty Pricing Shift
We rebuilt Marsha’s pricing using frameworks I teach inside my work:
💼The Mighty Pricing Pyramid™
💼The Founder Math Method™
• Capacity-based pricing
• Transformation pricing
• Caribbean buyer psychology
Instead of asking, “How long will this take me?”
We asked, “What does this transformation change for the client?”
That one reframing unlocked everything.
What Clients Actually Pay For (Outcomes, Not Hours)
Marsha’s signature service went from $1,200 to $3,500.
🚫 No rebrand.
🚫 No relaunch.
🚫 No new credentials.
Just alignment.
And here’s what happened next:
📌Her best clients stayed
📌Her low-value, high-drain clients fell off
📌Her sales conversations became easier
📌Her confidence rose
📌Her calendar opened up
“She didn’t need new skills. She needed new permission.”
Why This Works (Especially for Caribbean Women)
Caribbean women are often taught to:
😶 Be grateful for “anything”
😶 Avoid appearing greedy
😶 Keep prices “reasonable”
😶 Not outshine others
So we underprice.
Then overwork.
Then burn out.
Transformation pricing interrupts that cycle.
It anchors your value to:
👑 Outcomes
👑 Strategy
👑 Leadership
👑 Results
📢 Not guilt.
📢 Not fear.
📢 Not survival.
The 90-Day Outcome
Within 90 days of making this shift:
✔ Revenue doubled
✔ Hours dropped
✔ Boundaries strengthened
✔ Burnout dissolved
✔ Identity elevated
Why This Matters In 2026
In 2026, pricing fear will cost founders more than ever.
📝 Rising costs.
📝 Higher expectations.
📝 Greater competition.
You cannot lead tomorrow’s business with yesterday’s pricing logic.
“2026 requires pricing leadership-not pricing fear.”
What This Case Study Really Teaches
*This story isn’t really about Marsha".
It’s about what’s possible when women stop asking for permission and start leading with clarity.
🏆 You don’t need to work harder.
🏆 You don’t need more certifications.
🏆 You don’t need to be louder.
You need a pricing strategy that supports:
🤔 Your capacity
🤔 Your goals
🤔 Your life
Your Mighty Shift Starts With Visibility
Before you raise your prices, you need to see clearly.
That’s why I created the Finance Readiness Audit-to help you identify:
📌 Where your pricing is leaking money
📌 What to fix first
📌 What numbers actually matter
📌 How ready your business is to scale
Frequently Asked Questions About Pricing Strategy for Women Founders
1️⃣How can women entrepreneurs double revenue without working more?
By shifting from hourly pricing to transformation-based pricing, women founders can increase revenue without increasing workload.
2️⃣Why do Caribbean women undercharge for their services?
Cultural conditioning, fear of judgment, and lack of pricing education often lead Caribbean women entrepreneurs to price below value.
3️⃣What is transformation pricing?
Transformation pricing anchors fees to outcomes and results rather than time spent, allowing founders to scale sustainably.
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