Brainstorming 101

Updated: a day ago

"Creativity can be taught, nurtured, and enhanced. It does not belong solely to the artist amongst us and is certainly not limited to the gifted." - Chiegeonu Aga.

image: RF._.studio @Pexels

A few years ago, while working as part of a think tank, I was introduced to brainstorming.


Once a week we would gather in the conference room and spend all day throwing out ideas/suggestions around research topics.

Nothing was off-limits - each suggestion would then be written down on a huge whiteboard for all the other team members to see. Later on, we would remove those that didn't fit our immediate framework - however, we didn't discard them; rather we broke them down further into immediate, medium-term, and future issues

"It is literally true that you can succeed best and quickest by helping others to succeed." – Napoleon Hill

In my work as a business coach, I often use this 'mental cleansing' with my clients. At the beginning of our process I usually ask them to get a notebook and write everything down - every idea, every suggestion, every option, no matter how 'out there'.


After a while, a pattern emerges; and it is at this point the vision becomes clear - and the work of refining the entrepreneurial goal begins. This also helps them to define their options, and focus their time, energy, and resources on those areas that are executable within a specific time frame.


However, for maximum effect the following steps are suggested: ☑️ Define the problem you want to solve: This allows you to stick to one challenge at a time. For example, one problem could be, 'How can I wake up earlier?' However, if while thinking about possible solutions you come up with a fantastic strategy for your product/service, write THAT down ALSO!!!! ☑️ Give yourself a time limit: Brainstorming is most effective when there is a set time limit. Additionally, if you're currently grappling with a personal/professional issue, you have ALREADY spent a lot of time THINKING about it. The suggested time is 20 - 30 minutes per issue/challenge. ☑️ Focus on Quantity over Quality: Write down EVERY. SINGLE. IDEA. and try to come up with as many solutions as possible - the 'more' the 'better'- since brainstorming allows individuals and groups to come up with creative solutions that will ACTUALLY work!!!

☑️ Don't Criticize: When you only have 20-30 minutes to come up with both ideas and suggestions/solutions, you should withhold ALL criticism. This is especially critical within groups, where big egos can clash and people may be less inclined to contribute. For brainstorming success, all input should be accepted and refined later on.

Photo by Polina Zimmerman from Pexels

☑️ Welcome, ALL IDEAS - no matter how unusual, crazy, or downright WEIRD: In a brainstorming session, ALL IDEAS ARE WELCOME!!!. Be imaginative. If you think of anything related to the challenge/issue, WRITE IT DOWN!!!. Always remember, unusual ideas can become million-dollar products/services (Think Spanx👙)

Image: Ketut Subiyanto @Pexels
"If you want to lift yourself up, lift up someone else." – Booker T. Washington

Additionally, there are many ways to ensure that your brainstorming session carries over into your day-to-day.


These include:

☑️ White Boards: For large groups, whiteboards are especially useful. It can be placed in a common area where it is used as a reminder and a check to ensure that solutions are actually being applied. Groups/individuals can also revisit ideas if new information comes along and can readjust as required. ☑️ Journalizing: Writing in a personal journal allows for introspection as well as in the case of a personal challenge, closure. A year from now you can go back and see where you were and how much you've grown.


Photo by Matilda Wormwood from Pexels

At the end of the day, You may already have a solution to the problem - be it personal, professional, skill-based, or health-related. Applying these steps will allow you to find the best possible outcome, using a systematic approach.

If you loved these suggestions, please leave a comment below.

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