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"Yeah...But" Is Killing Black Female Founders-Here’s How We Reclaim Our Brilliance

"Strength was never your problem. Silencing yourself was."- The Zoma Lady™

Woman with braided hair and glasses, wearing red and black polka-dots, sits confidently. Quote reads, "Strength was never your problem..."
"Yeah...but" isn’t harmless hesitation. It’s internalized doubt


If you’re a Black female founder navigating the emotional landmines of entrepreneurship, you know that voice all too well.


That internal whisper that follows every big idea with a quiet, "Yeah...but..."


  • Yeah...but what if it doesn’t work?

  • Yeah...but who do I think I am to charge that?

  • Yeah...but they might not take me seriously.



Let’s be real-"Yeah...but" isn’t harmless hesitation. It’s internalized doubt rooted in systemic messaging that tells Black women to stay quiet, stay safe, and stay small.


In this blog, we'll break down why "Yeah...but" is silently eroding your confidence, your visibility, and your revenue-and what you can do to silence the self-doubt, not your voice.



"Visibility isn't optional-it’s oxygen for your business."-The Zoma Lady™


🚩Where "Yeah...But" Comes From:


As Black women, we’re taught to prioritize likability over leadership, humility over visibility, and gratitude over growth.


This "social conditioning" shows up in business as second-guessing, underpricing, and stalling our own success.


"Yeah...but" is fear dressed up like strategy. It sounds responsible-but it's costing us our legacy.



Elderly woman in black polka dot dress, red cardigan, and striped glasses. Quote: “They’ll take you seriously—when you do.” Red background.

Visibility isn’t vanity-it’s strategy.



🚩The Real Impact on Black Female Founders:


Every time you internalize these messages:

  • You avoid posting because you’re “not ready”

  • You stay stuck in planning mode

  • You undercharge for transformational work

  • You shrink your brand to be more digestible


Believe me when I say this: Visibility isn’t vanity-it’s strategy.


And Black brilliance deserves to be seen, documented, and paid.



👑From Doubt to Power-What You Can Do Now:


Here's 3 simple strategies to help you break the "Yeah...but" cycle:


✅ Audit Your Language – Notice when you downplay or dismiss your accomplishments. Replace those thoughts with data, wins, and client impact.


✅ Start Showing Up Imperfectly – You don’t need to be ready, perfect, or approved. You just need to begin. Progress builds clarity.


✅ Watch Our Webinar Replay – Our signature free webinar, "Imposter Syndrome and Influence™: How to Turn Up When You Feel Small", is now available on demand. It walks you through the visibility framework you need to lead boldly, build with confidence, and grow without apology.



🎥 Here's a snippet:


Your business is the legacy you’re building in real time.


🗣️Final Word:


You were never the problem. The silence was.


Let this be your reminder: Your business is the legacy you’re building in real time.


And legacy doesn’t wait for permission.


📝 It takes up space.


📝 It speaks up.


📝 It shows up.



🖤 Watch the webinar. Share the message. Start owning your brilliance-out loud.

 
 
 
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