4 Critical Elements of Branding a Small Business
"Branding helps build the bridge between you and your people"-Molly Ho. Here's what your "Brand" isn't. It's not your: Logo Colors Tagline Fonts These are your "Brand Assets"- important for identifying you in a sea of similar products and services-but not the reason you'll be remembered by your "ideal potential customer". Walk any aisle in your local supermarket, and here's what's on display: price quality packaging design marketing All of which captures and holds that 8-seco